The Theme

The 7th World Congress for Hallyu, which is to be held at The Hebrew University of Jerusalem, Israel, invites individual paper abstracts and panel proposals on “Transcultural Fandom – The Global Diffusion of Hallyu

”Transcultural fandom—the process where cultural practices and metaphors diffuse across geographical, ethnic, and linguistic boundaries to reach different fan communities—has been one of Hallyu’s most conspicuous characteristics ever since Korean popular culture has started going abroad on a massive scale in the mid-2000s. In fact, transcultural fandom is one of the major reasons for Hallyu’s rapid acceptance in places outside Korea’s immediate geographical, historical and cultural proximity, embraced by communities of fans in distant places as far as South America, Africa, Europe, and the Middle East. Hallyu fans usually do not see themselves as mere consumers of K-pop, Korean TV dramas, or movies, or as an isolated group of individuals, but as part of a wider transcultural network of people sharing similar cultural practices, passions and preferences.

This congress aims to rethink the cultural, economic, and political roles of transcultural fandom in the circulation of popular culture across multiple boundaries and more specifically to evaluate transcultural fandom as part of Hallyu’s global success. We seek for papers that

    • Roles of agency within fan-entrepreneurship
    • Parallels between fans, fanaticism, and religion
    • Places of national foods within fandom segments
    • Fandom in the Global South
    • Fan gatherings representing specific demographic hubs of trans-cultural fandom
    • Fans who are students of Korean Studies
    • Online and offline fandom
    • Fandom beyond the nation-state
    • Queer fan studies

As usual, divisional and special sessions are prepared as follows:

1. Divisional Sessions:

a. Humanities and Social Sciences, Korean Language and Literature, Hallyu Management, K-pop/K-drama, and others

2. Special Sessions:

a. Global Leaders Round Table
b. “Sex, Lies, and K-pop: The YG Scandal and the Future of K-pop”

For individual paper proposals, please submit an abstract with a maximum of 300 words by August 31, 2019 and a one paragraph bio. For panel proposals, please also include a one-page abstract of the panel in addition to the abstract of each paper and bios. Normally the papers should be presented in English; however, under special circumstances, an entire session can choose its own session language.

The organizers plan to host a post-conference tour of the old city of Jerusalem in the morning of December 4th (free of charge).


The Hebrew University of Jerusalem


Sunday to Wednesday
December 1 to 4, 2019

Register for limited seats!

Please register from top menu.

Conference Schedule

Main Seminar Hall (Rm. 5001) Conference Room (Rm. 3001)
14:00-18:00 Registration
18:00-20:00 Reception Dinner for Regional Presidents & VIPs


Welcome Dinner : Darna

  Main Seminar Hall (Rm. 5001) Conference Room (Rm. 3001)
9:00-18:00 Registration  
10:00-10:45 Opening Ceremony
Opening Speech (Ingyu Oh
WAHS President)
Welcoming Speech (Nissim Otmazgin
WAHS Middle Eastern President)
Welcoming Speech (Suh Dong Gu
Korean Ambassador to Israel)
Keynote Speech (Raymond Abelin)
Photo Session
10:45-11:00 Coffee Break
11:00-13:00 Theme Session: Transcultural Fandom – The Global Diffusion of Hallyu  
13:00-14:00 Lunch Break
14:00-16:00 Round Table: World Hallyu Diffusion  
16:00-16:15 Coffee Break
16:15-17:45 Session 1: Pop Culture in North Korea Session 2: Hallyu Around the World
17:45-18:00 Coffee Break
18:00-21:00 Congress Dinner for All Participants


  Main Seminar Hall (Rm. 5001) Conference Room (Rm. 3001)
9:30-11:00 Special Session: Contagion Research Korea University Session 3: Graduate Student Panel
11:00-11:15 Coffee Break
11:15-12:45 University of Seoul Social Science Korea (SSK) Session: Empathie et Société Session 4: Current Issues in Hallyu
12:45-14:00 Lunch Break
14:00-16:00 Special Session: PRC-ROK Demography Session 5: K-pop Fan Diaspora and Consumption
16:00-16:15 Coffee Break
18:00-21:00 Farewell Dinner for Regional Presidents & VIPs

Farewell Dinner : Piccolino


Jerusalem Tour (Open to All Participants for Free)

Jerusalem tour

  • Please let us know if you would like to join the tour of Jerusalem by submitting your name for the same. Please do so latest by October 31st.

Sessions Articles Names Affiliations

Theme Session: Transcultural Fandom – The Global Diffusion of Hallyu

Moderator: Gil-Sung Park

Introduction: Fandom Formation and the Globalization of Hallyu Nissim Otmazgin Hebrew University of Jerusalem
Global Diffusion of Hallyu: New Social Media and Melancholia Ingyu Oh Kansai Gaidai University
The Global Diffusion of South Korea’s Soft Power: Role of Fandoms in Public Diplomacy Mehtap Kara Benmutlu Bahçeşehir Cyprus University
A Study on the Success of BTS and K -Pop Industry of Korea Young Gu Suh Sookmyung Women’s University
Janghyun Kim Kunsan National University
Donghwy An Seoul National University
Il Hyun Bae Hyupsung University

Round Table: World Hallyu Diffusion

Moderator: Ira Lyan

Transcultural Fandoms: Personal Values vs Fan Identity in Defending and/or Condemning Sexual Cases against Women Committed by Hallyu Stars Annisa Pratamasari
Sasha Syaifani
Airlangga University
How K-Pop Established Itself in The Japanese Music Market: A Comparative Analysis of Korean Pop music’s Localization Strategies from the mid-1990s to 2010s Stefania Pozzi Leeds University
K-Pop Fandom in a Polarized Society: The Case of Poland Julia Trzcińska University of Wrocław
The Impact of Fandom Interest on Career Choices Elizabeth Bland Saint Leo University

Session 1: Pop Culture in North Korea

Moderator: Moon-Gi Suh

What is Popular Culture in North Korea? Ingyu Oh Kansai Gaidai University
From Production to Consumption: Popular Spirit Adaptations and Lyrical Change in North Korean Music Peter Moody Columbia University
“Pan’gapsŭmnida!”: Music, Tourism, and the Normalisation of North Korea Alexandra Leonzini Freie Universität Berlin and Humboldt Universität zu Berlin

Session 2: Hallyu Around the World

Moderator: Wonho Jang

The Cultural Uses of K-pop Consumption in a British City Tally Katz-Gerro University of Manchester
Neta Yodovich
K-food as a Transformational Element for the Brazilian Korean Community in Crisis Yun Jung Im University of São Paulo
Hallyu Fandom in Vietnam Ly Quyet Tien HCMC Open University

University of Seoul Social Science Korea (SSK) Session: Empathie et Société

Moderator: Fabio La Rocca

Altérités Médiatiques et Empathie Philippe Joron Université Paul-Valéry Montpellier 3
Comprendre la Communication de la Gender Mélancolie Autour du Fan Féminin de Hallyu Ingyu Oh Kansai Gaidai University
Soel-Ah Kim Hongik University
Social Empathy for Society beyond the Social Work Profession Wonho Jang University of Seoul
Chanki Yoo
Peter Moody Columbia University
Le « devenir laboratoire du monde » ou de l’obsolescence de l’empathie Bertrand Vidal Université Paul-Valéry Montpellier 3
The Language of Religious Communication Ji-Won Choi University of Seoul
Kee-Bom Nahm
The Influence of Trust Radius and Social Media on Social Conflict in South Korea Sumin Lee University of Seoul
Moon-Gi Suh Soongsil University
Archétypologie des Figures Pop dans la Culture Contemporaine Fabio La Rocca Université Paul-Valéry Montpellier 3

Special Session: Contagion Research Korea University

Moderator: Gil-Sung Park

MERS Infection in South Korea: Socializing Epidemic Management Gil-Sung Park Korea University
Ingyu Oh Kansai Gaidai University
Manufacturing Fear: Dark Shadows of Social Media in MERS Epidemic Byunghwee Lee KAIST
Hawoong Jeong
Eun Kyong Shin Korea University
Diffusing Fear: What We Thought as a Risk in MERS Epidemic Jong Hun Lee
Yoon Jae Choi
Korea University

Session 3: Graduate Student Panel

Moderator: Keebom Nahm

K-beauty Role in Rising Popularity of Korean Wave: Case of France Sheraze Maazi Université de la Rochelle
Fandom in Brazil Adriana Teixeira de Azevedo University of the State of Bahia
When the Local Blends into Korean Wave: A Study on Korean Adaptation of Filipino Popular Songs Helweena Sadorra ABS-CBN TV Network

Session 4: Current Issues in Hallyu

Moderator: Yun Jung Im

Hallyu as a Hybrid Subculture in Asia Ik Ki Kim Institute for Asia Strategy
Hyun Chin Lim Seoul National University
Interdisciplinary Approach to Investigating and Utilizing the Influences of Hallyu on K-Beauty Haekyung Yu Incheon National University
Heera Kim Dongguk University
Kim Ji-young, Born 1982 and beyond: Misogynism and Gender Equality in Hallyu Sana Ho Suchow University
Sketching Nations in Hallyu: Analyzing Filipino Representations in Korean TV Dramas
and Films & their Implications
Helweena Sadorra ABS-CBN TV Network

Session 5: K-pop Fan Diaspora and Consumption

Moderator: Nissim Otmazgin

Hallyu Fans in Seoul: From Diasporic Curiosity to Fan Nationalism Hye-Seon Hwang University of Seoul
Impacts of K-pop on Automobile Sales Janghyuk Lee Korea University
Performing Korean Wave Fandom at Florida’s Comicon, Cairo’s Egycon, and Vancouver’s K-Pop Events Millie Creighton University of British Columbia
Welcome to Korea Day: From Diasporic to Hallyu Fan-Nationalism Ira Lyan Hebrew University of Jerusalem

Special Session:  PRC-ROK Demography

Moderator: Ikki Kim

Population Aging: A Comparison Between China and Korea Guixin Wang Fudan University
Two-way Changes in the Population of International Students Studying in Higher Education Between China and South Korea Xin Yuan Nankai University
Jin Niu
Why Is There No Elderly Square Dance in South Korea? Chenggang Yang Southwestern University of Finance and Economics
The Impact of Changes in Family Concepts on Family Old-age Support: Based on the Comparison Between China and Korea Kejian Tan Shanxi Academy of Social Sciences


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